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Beanitos, Advertising Poster

A single-poster advertising concept for a healthy snack brand, built around silhouette as negative space.

2023Illustrator, Photoshop
Poster

The brief asked for a single advertising poster that could live across print and social placements, tight constraint, one frame to land the idea. I took Beanitos' health-positioning line and built the composition around two figures rendered entirely as negative space, mirrored across the vertical axis, holding the product between them. The red stripe pattern nods to classic snack-bag graphics while the off-white speckled ground keeps the work readable at distance.

Beanitos poster, two mirrored silhouettes holding a bag of chips against a red-striped background.
Person holding the poster against an orange wall.
Poster displayed in a framed wall context.
Two copies of the poster stacked on a neutral surface, showing print finish.