İKSV Filmekimi, Poster Series
A three-poster series for Istanbul Foundation for Culture and Arts' annual film festival, built on a shared red-and-white visual grammar.
Filmekimi is İKSV's annual film festival, showing international releases to a Turkish audience each October. The brief was a poster series that could live together on a street wall and still work one-by-one in metro placements. I landed on three icons, a film strip, a clapperboard reimagined as a character, and a popcorn box mid-spill, each treated in the same cropped, red-on-cream register with the festival's compact logotype holding everything in place.
The constraint, three concepts, one visual system, was the point. The repetition makes the campaign feel unified on a busy wall, and each single poster still holds its own in isolation.
