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Casper: Creative Work

A selection of creative work produced as Visual Communication & Design Specialist at Casper, one of Turkey's largest electronics brands. Campaign, packaging, and physical product work from 1.5 years in-house.

2025Illustrator, Photoshop, InDesign, After Effects
CampaignPrintIdentity

I joined Casper as Visual Communication & Design Specialist in 2024. The role covers the full spectrum of in-house creative work: brand campaigns, packaging, retail collateral, physical product materials, and event design. This page collects the pieces I consider my strongest creative output from the role. The more production-heavy digital banner and performance work lives in a separate case study.

Nirvana S100: Ballet Sponsorship

A PR-driven brand campaign linking the launch of the Nirvana S100 laptop to Casper's cultural partnership with the Istanbul State Conservatory. The visual language draws on star motifs and fluid shapes to mirror both the performance's choreography and the laptop's refined industrial design. The campaign shipped as a full asset suite: key visual, roll-up banners, press flyer, and digital posts.

Nirvana S100 ballet campaign key visual featuring star motifs and fluid choreographic shapes.
Nirvana S100 ballet campaign roll-up banner, full standing view.
Nirvana S100 ballet campaign second roll-up variant.
Nirvana S100 ballet campaign printed press flyer.
Two Nirvana S100 ballet posters arranged side by side.

Packaging

Retail packaging for two Casper products, the Excalibur G920 gaming laptop and the VIA X45 smartphone. Both projects required full structural design: dielines, fold specifications, material callouts, and brand-consistent surface graphics ready for print production.

Excalibur G920 gaming laptop box on a neutral surface, showing dark packaging with gaming brand graphics.
VIA X45 smartphone with packaging visible, showing a vibrant screen against the minimal box.
Technical dieline drawing for the Excalibur laptop packaging.
Technical dieline drawing for the VIA smartphone packaging.

Product Stickers

Product feature stickers designed for the Nirvana X600 and Excalibur G870 laptops, currently in use across Casper's retail units. The task was to condense each device's headline specs into a readable sticker that holds at the scale of a laptop's palm rest while staying on-brand with the rest of the product family.

Flat sticker designs for Nirvana X600 and Excalibur G870, showing icons and specification callouts.
Stickers applied to a laptop palm rest, shown on a warm fabric surface.
Alternative view of the applied stickers on a second laptop model.
Close detail of the sticker at keyboard scale showing legibility and finish.

Excalibur Campus Tour: Card Game

For Casper's October 2024 university tour, I designed a custom collectible card game played at event booths across multiple campuses. The visual direction leans into Excalibur's gaming brand identity with holographic-inspired finishes and bold geometric shapes. Hundreds of physical cards were printed and distributed to participants, pairing a hands-on experience with the GPU-powered product line.

Three Excalibur campus tour cards arranged in a dramatic composition, showing the faces with bold geometric graphics.
Full card deck shown on a neutral surface.
Cards arranged fanned out, showing the scale of the distribution.
Closing image of the card deck in use at a campus event booth context.